Product or Commodity

So do you know whether you are selling a product or commodity?

Same thing you say. As described by Micheal Gerber in E-myth revisited, the customer walks out with a commodity (touching, holding etc) whilst a product is how they feel, what was the total experience from dealing with your company. This is far more important than the actual product. Products can fall into the 'me too' category, but what stands out is the experience they have.

I am currently consulting to an Engineering Company and I am implementing processes that ensures the experience is complete and valued, differentiating the company from others, and they are now getting paid for services they never believed they could charge for.

It is a mind set change that delivers results. Try it and let me know, or drop me a line if you wish to bounced this idea around, www.mlang.com.au