Who knows what surpetition is?
Well most companies are in competition, beating other companies by price or quality, and whilst competition is necessary for survival, surpetition is needed for success.
Can there be competition with others to compare to? NO Can you have surpetition without others?YES. You can continually drive value and surpass yourself.
Surpetition helps get the baseline correct (good housekeeping, quality, cost control etc) but it is more centred towards creating uniqueness of the value being provided.
If you can create value to your customer base that is unique, centred on their needs and exceeding their initial immediate requirements, then there is a reasonable chance you will leave the competition fighting over price whilst you have locked the customer base in on a unique value proposition that they did not know they needed, until you created it for them.
What do you think - worth a try. Let me know if I have struck a cord.
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About Me
- Michael Lang
- I have just come back from 9 months in Tuscany with the family, a well deserved break. No work just taking in the culture. I have come back to Australia and started implementing my Business Optimisation ideas. So follow me through this blog to see what I come up with that may inspire or challenge you.
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