Keeping Focussed on the Customer

It is all too easy to get distracted these days. Really the only way to remain successful is to keep focussed.

This will probably mean listing your main objectives per goal.

This will also men stay focussed on your daily task list.

In sales this means focussing on making the calls face to face.

People buy from people they know and respect.

So here are a couple of tips to remain focussed.

Focus on your customer with empathy:

They only way to earn respect is to listen and let the other person know you care. Through listening you will uncover their pain points both personally and within the organisation.

Very rarely does someone get heard internally and therefore when someone external to the organisation takes the time to listen, the bet is it will pay off.

I would guess the customer problems, whilst not immediately apparent to you and how you can assist, never the less will be tied into your solutions.

For instance do you know your clients values, missions, goals? This can be tied into your proposal to them.

Customers always change. People within your customer organisation change. Therefore never assume you know them. Just because they gave you the flick last year does not mean they are in the same position this year, this month, this week. How many times have you known your solution was the best but they chose an inferior one, and you were itching to tell them ‘I told you so’.

Maybe we need to constantly advise them of our successes, with their company and with other customers.

What are your thoughts?