When times are tuff in sales

So, everywhere you go people are sticking you for a discount because times are tuff and they need to reduce cost. Predictable.

But if you give a discount this time where does it stop? As I recall people want discounts when time are good aswell. Generally people want to feel they have received something extra, a guesture that they matter, that they differ from everyone else you have seen/sold to today.

Therefore why not acknowledge this by not providing a discount but by adding value to the package. For instance provide a small product along with the sale (a smaller loss on your business) but a bigger gain for the customer. Or throw in an audit service (which will ultimately get you in further with the business and see things you never had access to before). Maybe an initial one hour consultation/service set up.

Either way it is far better proviing something extra than providing a discount. It sets a better value proposition in the customers eyes and will pay off in word of mouth advertising.

Let me know how it goes?