I have many people coming to me saying 'I do not know where to go from here, I am unsure how to progress, I am worried that...'
This all stems to 'I'. In selling it is not about I it is about them, the customer, the human being infront of you that has a problem. Whilst you think you have an answer, its about convincing him that 'YOU or your company has an answer. Therefore it is not about you personnaly, its about you being the face of the company.
So if the client wishes to confirm your solution vialibilty or your companies credibility, then take it on board and assist the process by providing information, working through the objections.
It is not about you. So use your logical part of your persona not your emotional side.
Try it and let me know
Wednesday, August 13, 2008
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